Hire the strategist. Skip the agency.
I'm Bob Clary. I run paid media, SEO, and lead generation for owner-led companies, and you work with me directly.
AI now does the production work an agency staffs with junior account managers. So you get twenty years of senior strategy at 10–15% of ad spend instead of the usual 20–40%, month to month.
The audit is written, specific to your site, and in your inbox within 24 hours. No call required.
What the agency fee is costing you.
Most agencies charge 20–40% of your ad spend to manage it. I charge 10–15%. Set the slider to what you spend in a month and see what that gap is worth.
Ranges, not a quote. The low end compares a 20% agency with my 15%; the high end compares a 40% agency with my 10%. Smaller accounts run on a flat monthly minimum rather than a percentage, and you'll get that number in writing before you commit to anything.
AI does the production.
Search-term pruning, keyword mining, ad variants, reporting, the audit itself. Work that takes a junior team days gets done in minutes, and I check every piece before it touches your account.
There's no account-manager layer.
The person who builds the strategy is the person in your account and the person who picks up the phone. Same-day replies by phone, email, or Slack.
It's month to month.
No 12-month contract. The ad accounts, the data, and the tracking are yours from day one, and they stay yours if we part ways.
Start with a free audit. Decide after.
Send me your website. Within 24 hours you get a written audit of your marketing by email. There's no call to sit through and no sales sequence afterwards. If it's useful, we talk.
- Competitor ad activity
- Who's bidding on your terms, what they're running, and where they're exposed.
- Keyword gaps
- The high-intent searches your competitors capture and you don't show up for.
- Landing-page teardown
- The friction on your site that's quietly holding your conversion rate down.
- Spend-leak list
- Where budget is bleeding, ranked by what to fix first and what each fix is worth.
Recent audits went to a pest control company, a roofer, a plumber, a DTC supplement brand, and a limo and party bus service.
What I run for clients.
Google Ads, Meta, and Local Services Ads
Built and managed against leads and revenue, not clicks. Search terms pruned every week, budget moved to what's converting, and tracking that ties a lead back to the ad that produced it.
How I run demandSEO and AI search visibility
Ranking on Google, and being the company ChatGPT, Perplexity, and AI Overviews name when your buyers ask. The same approach took a finance client's organic traffic up 363% in 60 days.
Read the case studyAI automation for leads and reporting
Lead follow-up, call handling, reporting, and research agents wired into your CRM. Leads get an answer in minutes and nobody on your team copy-pastes between systems.
How it's wiredFractional head of growth
For companies past $2M that need someone to own the number, build the team, and run the whole system from the inside. A few seats at a time, and it starts with a conversation.
Start a conversationAll of it runs on BlueCircuit, my six-stage growth system. Pick one piece or the whole loop; the wiring underneath is the same.
Numbers first. Narrative second.
In one of the most competitive niches in finance, up against the IRS, Fidelity, and Forbes, an AI-assisted audit and a full metadata rewrite did what new content couldn't. The write-up includes the copy-paste prompts.
Read the case study and get the promptsDevReady. Patent-pending B2B lead process, Inc. Regionals twice, Colorado Companies to Watch.
DevelopIntelligence. Demand gen and an in-house SDR team, acquired by Pluralsight, Inc. 5000 Hall of Fame.
Mooney Marketing Group. Paid media set up, launched, and optimized for local and regional businesses.
You know when you spot the hidden gem — the rockstar that will help you get to the next level? Well — that's Bob Clary. During his tenure leading our marketing strategy and lead generation teams, we experienced 30% annualized growth for 4 years.
Bob is a great growth asset. Instrumental in getting us to the Inc 5000 list twice, Inc Regionals list and Colorado Companies to Watch this past year. I have the highest recommendation for Bob and his overall growth mindset and strategic direction for tech companies.
There are not enough people who understand the mechanics of marketing like Bob does. He'll jump in, design out a program, and do whatever it takes to make sure it creates demand and supports the business strategy at hand.
Bob is smart, creative, hard working and fun to work with. He gives 110% to everything he does, routinely makes difficult tasks seem effortless, and brings out the best in everyone he works with. No company will ever regret hiring Bob.
Up early, Bob is always making a true impact before everyone else gets to work. He's a marketing guru who thinks differently than the rest. His analytical decision-making coupled with his prowess for strategic marketing results warrants him a seat at anyone's table.
When I'm not in client accounts, I'm a certified NYS EMT with the Clay Fire Department, or planning the next family trip with my wife and kids. I work with people I'd want to sit next to on a six-hour flight.
Here's how it starts.
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You send your website.
Four fields. A written audit lands in your inbox within 24 hours, and it costs nothing.
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We talk, if you want to.
Thirty minutes on what I found and what I'd fix first. If the audit is all you needed, keep it.
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I run it, month to month.
Your accounts and your data, a fee you've seen in writing, and you can leave whenever it stops paying for itself.
Looking for the full system or a fractional head of growth instead? See the BlueCircuit engagement models or start a conversation.