Leads answered in minutes.Reports that write themselves.
I wire AI into the parts of your business that leak money while nobody's looking: the web lead that waits until morning, the call that goes to voicemail, the report that takes someone a day to build. Nothing exotic. Working systems, connected, and checked by a person who's run the marketing they feed.
The same discipline runs my own practice. It's why one strategist can do what an agency staffs with a team, and why you pay for one.
The audit is written, specific to your business, and in your inbox within 24 hours. It includes a check of how long a web lead and a missed call wait before anyone answers. No call required.
Five jobs that leak. Wired, checked, running.
Each of these is a system that already exists in some form at a company your size; it's just a person doing it slowly, or nobody doing it at all. The order below is the order I usually build them, because the first one pays for the rest.
Speed-to-lead follow-upA web lead gets a real answer in minutes, around the clock
A form fill triggers a text and an email within a minute, with the right answer for what they asked, a time slot to talk, and a human handoff that actually happens. The data in the speed-to-lead write-up is blunt: a follow-up sent in five minutes gets opened at about 51%; the same email a day later, 12%. Most of a lead's value is gone before Monday.
- Auto-acknowledge in under a minute, then a short real reply within five
- After-hours leads qualified and booked by an AI agent, with the human follow-up queued for the morning
- Every touch logged in your CRM, so nobody wonders who called
Call handlingMissed calls, after-hours calls, and intake
A missed call gets a text back in seconds, so the caller doesn't dial the next company on the list. After hours, an AI receptionist answers, takes the details, books the appointment, and flags the urgent ones to a human. During the day, calls are transcribed and summarized into the CRM so the follow-up has context.
- Missed-call text-back, with a booking link when it fits
- After-hours intake that sounds like your business, not a bot script
- Call summaries and lead details written into the record automatically
CRM routing and hygieneNo more copy-paste between systems
Leads from ads, the website, Local Services Ads, and the phone land in one place, tagged with where they came from, scored, assigned, and given a follow-up task. Duplicates merged, stale deals flagged, and the pipeline report stops lying because the data underneath it is finally clean.
- Source and campaign captured on every lead, so attribution is real
- Assignment and follow-up tasks created the moment a lead arrives
- Weekly hygiene pass on duplicates, dead deals, and missing fields
ReportingOne page a week, assembled from ads, analytics, and the CRM
The numbers get pulled from Google Ads, Meta, GA4, call tracking, and your CRM, assembled into one page, and annotated with what changed and why. The report that took someone most of a Monday now arrives before anyone sits down, and it says the same thing every week so you can actually compare.
- Cost per lead and cost per sale by channel, every week
- Anomalies flagged in plain English, not buried in a dashboard
- A monthly version for the owner, a weekly version for whoever runs the day
Research agentsThe work that feeds the ads and the SEO
Agents that watch competitors' ads and landing pages, mine your reviews and call transcripts for the language buyers actually use, pull keyword and search-term opportunities, and summarize it all into something a person can act on in ten minutes. This is the production layer behind the paid media work and the SEO program.
- Competitor ad and offer monitoring, weekly
- Voice-of-customer mining from reviews, calls, and support tickets
- Keyword and content-gap research, ranked and ready to use
Boring tools, wired carefully, owned by you.
The AI is the least interesting part. What makes these systems work is the wiring: the triggers, the handoffs, the fallbacks when something fails, and a person who checks the output for the first few weeks until it's earned trust. That's the part I do.
Built in your accounts
Your CRM, your phone system, your automation platform, your AI subscriptions. I build inside them, document what I built, and hand you the keys. If we part ways, nothing stops working and nothing has to be rebuilt.
Fallbacks for everything
Every automation has a "what if this fails" path that lands on a human. A lead never disappears into a broken workflow; it lands in someone's inbox with a flag.
Checked before it's trusted
For the first few weeks, every AI-written reply and every after-hours call summary gets reviewed. The prompts and rules get tightened until the output is something you'd sign. Then it runs, with a weekly spot check.
Priced as a build, then a small monthly
A flat build fee for the first system, in writing, and a modest monthly to monitor, maintain, and keep improving it. Most clients start with speed-to-lead because it pays for itself fastest, then add the rest.
Questions I get on the first call.
Short answers to the things people ask before they decide. Something else? Call 315.430.0782. I pick up, and if I don't, I call back the same day.
Will this sound like a robot to my customers?
What if I don't have a CRM?
Do you replace my front desk or my sales rep?
What does it cost?
Can you connect it to the ads and SEO work?
Start with a free audit. Decide after.
Send me your website. Within 24 hours you get a written audit by email, including a lead-handling check: I submit a form, call after hours, and time how long each waits for an answer. Then I tell you which system I'd build first and what it would be worth. No call to sit through, no sales sequence afterwards.
- Lead-handling check
- How long a web lead and an after-hours call wait today, and what that's costing you.
- Follow-up audit
- What a new lead receives from you, in what order, and where it goes quiet.
- CRM and tracking review
- Whether leads land in one place with their source attached, or scatter across inboxes.
- Build order
- Which automation pays for itself first, roughly what it costs, and what it needs from your stack.
Here's how it starts.
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You send your website.
Four fields. A written audit with a lead-handling check lands in your inbox within 24 hours.
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We talk, if you want to.
Thirty minutes on what I found and which system I'd build first. If the audit is all you needed, keep it.
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I build it, then keep it running.
A flat build fee you've seen in writing, a small monthly after that, and it all lives in your accounts.
Automation is one of four solutions. See digital advertising, SEO and AI search, or the fractional head of growth seat.