Notes from the growth trenches.
B2B demand generation, AI for marketers, and the occasional field report from somewhere my family dragged me on vacation. No filler, no listicles, no AI-generated fluff — except when I tell you it is.
The 83 / 55 gap.
83% of growing SMBs use AI. 55% of declining ones do. The gap is bigger than any productivity stat — and most owners are on the wrong side without realizing.
Read the post →Marketing as a revenue function.
If your CMO can't quote pipeline contribution by channel from memory, you don't have a marketing function — you have an activity function. The shift to RevOps in 2026.
Read the post →The click collapse.
For every 100 clicks your #1 ranked page used to earn, Google now keeps 58. That's not a blip — it's a permanent structural change.
Read the post →Advantage+ ate your Meta strategy.
Meta's algorithm now runs your campaigns better than you can. That's the good news. Here's what still matters — and the five inputs that decide whether Advantage+ prints money or burns it.
Read the post →From MQLs to AQLs.
94% of B2B buyers pick a vendor before they ever talk to sales. AI agents are replacing MQLs with Agent-Qualified Leads. Here's what that breaks, what it fixes, and how to prepare.
Read the post →Fourteen Inc. 5000 placements. One pattern.
After 14 Inc. 5000 wins across different clients and industries, one pattern stood out. It wasn't a channel. It wasn't a tactic.
Read the post →AI visibility is the new SEO.
Your customers aren't Googling anymore. They're asking Claude, ChatGPT, and Perplexity. Here's what SMBs need to do before the window closes.
Read the post →The PMax problem.
Performance Max is the fastest way to waste $50k on Google Ads. Google will tell you the opposite. Here's why both can be true — and the 5 guardrails every account needs.
Read the post →From family vacation planning to B2B lead gen.
The principles of planning a perfect family vacation and engineering a high-performing B2B marketing funnel are remarkably similar — here's the overlap.
Read the post →Ultimate guide to an Aruba family vacation.
Flights, accommodations, excursions, beaches, and the one restaurant you can't skip. My full playbook after nine trips.
Read the post →DevReady makes Inc 5000 — two years running.
Back-to-back on the Inc 5000, plus Inc Regionals and Colorado Companies to Watch. A quick note on what it took.
Read the post →Best ways to experience Aruba with families.
The tighter, shareable version of my Aruba playbook. Activities, restaurants, hidden beaches — ranked.
Read the post →Outsourcing B2B lead generation.
When outsourcing B2B outreach beats hiring full-time. Cost, scalability, and the six things to look for in a partner.
Read the post →Like what you're reading?
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Most of what I write about is stuff I'm actively working on with clients. If any of it hits close to home, get in touch.
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