SEO & AI search visibility

Rank on Google.Get named by ChatGPT.

Search didn't die. It split. Your buyers still Google you, and now they ask ChatGPT, Perplexity, and the AI Overview at the top of the page too. I run both: the technical and content work that ranks, and the visibility work that gets you cited when AI answers the question.

The same approach took a finance client's organic traffic up 363% in 60 days, in a niche where the competition was the IRS, Fidelity, and Forbes.

The audit is written, specific to your site, and in your inbox within 24 hours. No call required. Or run the numbers first.

363%
Organic traffic, 60 days
20+
Years running growth
14×
Inc. 5000

What is organic growth worth to you, per month?

Put in what your site does today and pick a growth scenario. The calculator shows what the extra organic visitors turn into in leads, customers, and revenue every month, so you can judge the program against a real number instead of a ranking report.

100100,000
0.5%10%
5%60%
$250$100,000
Added revenue, per month, by month 12
$2,000/ month
Over the first 12 months, as it ramps: $13,000. Year two, at run rate: $24,000.
Added organic visitors
+2,000/ mo
Added leads
+40/ mo
Added customers
+8/ mo
Organic visitors by month 12
4,000/ mo
Added revenue by month, as rankings build$2,000 in month 12
Want this number checked against your actual site?
The audit does that, free, in 24 hours.
Get my free SEO audit

Estimates, not a forecast. Revenue uses only your inputs: added visitors × your lead rate × your close rate × your customer value. The scenarios are 12-month lifts in organic visitors, ramping evenly from month one; the 363% case study landed in 60 days in a competitive finance niche, so "Strong" is not a ceiling, and a site with a penalty or no content to rank is not a floor either. The audit replaces these guesses with your real numbers.

What I actually do

One program. Two places to be found.

Google still sends most of the traffic. The AI engines increasingly decide who gets considered. The work overlaps more than people think, which is why I run it as one program instead of selling you an "AI visibility" add-on.

01

The technical foundationCrawl, index, speed, structure

Before any content goes out, the site has to be crawlable, fast, and clear about what each page is. Indexing problems, Core Web Vitals, broken internal links, duplicate pages, and the schema that tells Google and the AI engines what you are, in a form they can read without guessing.

  • Technical audit in week one, fixes prioritized by what's blocking rankings today
  • Schema for your business, services, people, and FAQs
  • Site structure and internal links that point authority where you need it
02

Metadata and content that answers the questionThe part that moved 363% in 60 days

The fastest wins usually aren't new pages. They're the pages you already have, rewritten to match what buyers actually type and what the result needs to promise. Then the content gaps get filled with pages that answer a real buyer question better than anyone else on the page, written with AI doing the drafting and me doing the editing, checking, and cutting.

  • Title and description rewrites across the site, mapped to real queries
  • Content built around buyer questions, not keyword lists
  • Every claim checked before it publishes; nothing goes out that I wouldn't say on a call
How the 363% happened, prompts included
03

AI search visibilityChatGPT, Perplexity, Gemini, AI Overviews

When someone asks an AI engine for "the best [what you do] in [where you are]," it names a handful of companies. The work is making you one of them: clear entity signals about who you are, pages that state facts plainly enough to be quoted, the third-party mentions and reviews those engines lean on, and a monthly check against the actual prompts your buyers use.

  • A tracked set of buyer prompts, checked monthly across the major engines
  • Pages structured so an answer can be lifted from them cleanly
  • Reviews, citations, and listings cleaned up and kept consistent
Does ChatGPT know your company exists? A 20-minute check
04

Local SEOFor businesses that serve an area

Google Business Profile built out and kept active, review flow set up so you get them without begging, service-area pages that aren't copy-paste, and the local citations that make the map pack trust you. Paired with Local Services Ads when it fits, so you hold the top of the page twice.

05

Reporting that ties rankings to leadsOne page, monthly

Rankings are an input. The report you get shows organic visitors, organic leads and calls, which pages produced them, and where you stand in the AI engines this month versus last. If a number moved, you'll know why, and what I'm doing about it next month.

The first ninety days

Fixes first. Then content. Then the engines.

SEO rewards the order of operations. Technical and metadata fixes show up in weeks. Content and AI-citation work compound over months. Doing them in that order is the difference between a program that pays for itself in the first quarter and one that asks you to wait a year.

01

Days 1–7Audit and the plan

Technical crawl, ranking and traffic baseline, competitor gap list, and the first AI-visibility check against your buyers' prompts. You get a written plan ranked by expected impact.

02

Days 8–30Fixes and the metadata rewrite

Indexing and speed problems closed. Titles and descriptions rewritten across the site, mapped to real queries. Schema in place. This is the stretch that produced the 363%.

The 30-day metadata rewrite, step by step
03

Days 31–90Content and AI visibility

Buyer-question pages published in priority order, local profile and citations cleaned up, entity and review work for the AI engines. First monthly report with organic leads, not just rankings.

04

Month four onCompound

New content monthly, links and mentions earned, prompts re-checked, and the pages that are producing leads expanded. Month to month, cancel when it stops paying for itself.

FAQ

Questions I get on the first call.

Short answers to the things people ask before they decide. Something else? Call 315.430.0782. I pick up, and if I don't, I call back the same day.

How long until I see results?
Technical and metadata fixes often show within 30 to 60 days; the case study moved 363% in 60. Content and AI-citation work compound over three to six months. Your audit will say which of those you're closest to, and I'll tell you if the honest answer is "longer."
What does AI search visibility actually mean?
When a buyer asks ChatGPT, Perplexity, Gemini, or Google's AI Overview who to call, the engine names a short list. Visibility is being on that list for the prompts that matter to you. It's measurable: I keep a set of real buyer prompts and check them monthly. Read why the click is collapsing if you want the background.
Do you write the content with AI?
AI drafts, I edit, check, and cut. Nothing publishes that I wouldn't say on a call with you, and nothing publishes with a claim I can't back. The volume AI makes possible is the point; the judgment is still a person.
What does it cost?
A flat monthly fee, sized to the site and the competition, in writing before you commit. Month to month. The audit is free either way, and it tells you what I'd charge.
Do I need ads too?
Not to start. Plenty of clients run SEO alone. If the audit finds you're losing high-intent searches to competitors' ads while you wait for rankings, I'll say so, and paid media is right here when you want it.
Will you work with my web developer?
Yes. Most technical fixes are a short, specific list your developer can close in a day or two. If you don't have one, I'll make the changes myself on most platforms.

Start with a free SEO audit. Decide after.

Send me your website. Within 24 hours you get a written audit by email: where you rank, where you don't, whether the AI engines name you, and what I'd fix first. There's no call to sit through and no sales sequence afterwards. If it's useful, we talk.

Ranking and traffic baseline
What you rank for today, what it's worth, and what's slipping.
Technical blockers
The indexing, speed, and structure problems holding pages back, ranked by impact.
AI visibility check
Whether ChatGPT, Perplexity, and AI Overviews name you for your buyers' prompts, and who they name instead.
Competitor gaps
The searches your competitors capture and you don't show up for, with the pages that would close the gap.

If you ran the calculator, the scenario comes along with your request so the audit can check it against your real numbers.

Here's how it starts.

  1. You send your website.

    Four fields. A written SEO audit lands in your inbox within 24 hours, and it costs nothing.

  2. We talk, if you want to.

    Thirty minutes on what I found, what I'd fix first, and what the calculator's number looks like against your real data.

  3. I run it, month to month.

    A flat fee you've seen in writing, fixes in the first thirty days, and you can leave whenever it stops paying for itself.

SEO is one of four solutions. See digital advertising, AI automation, or the fractional head of growth seat.

Call Bob Get my free audit