Solutions

Pick the piece you need.Or hand me the whole thing.

Four solutions, one operator. Paid media, search, automation, and the seat that runs all three. Each one stands on its own, and they get cheaper and better together, because the wiring underneath is the same.

Twenty years of this, fourteen Inc. 5000 placements, and a fee that's a fraction of an agency's because there's nobody between you and the work.

The audit is written, specific to your site, and in your inbox within 24 hours. No call required.

$20M+
Ad spend managed
43K+
Qualified leads delivered
14×
Inc. 5000
What I run

Four solutions. One person accountable.

Most companies start with one. The audit tells you which one, because it looks at your ads, your search footprint, and how fast your leads get answered, and ranks what's leaking by what it costs you.

01 — Digital advertising

Google Ads, Meta, and Local Services Ads.

Built and managed against leads and revenue, not clicks. Search terms pruned weekly, budget moved to what converts, and tracking that ties a lead back to the ad that produced it.

  • Google Search, Performance Max kept on a leash, and Local Services Ads
  • Meta campaigns with creative tested in-house
  • 10–15% of spend instead of the usual 20–40%

Best fit: you're spending $2,500+ a month, or about to, and want a senior operator in the account.

How I run paid media
02 — SEO & AI search

Rank on Google. Get named by ChatGPT.

The technical and content work that ranks, plus the visibility work that gets you cited when AI Overviews, ChatGPT, and Perplexity answer your buyer's question. One program, both outcomes.

  • Technical fixes, metadata, and content that answers the question
  • AI search visibility, tracked monthly against real prompts
  • Took a finance client up 363% in organic traffic in 60 days

Best fit: you have a site worth ranking and competitors who outrank it. Includes a growth calculator.

See the SEO program
03 — AI automation

Leads answered in minutes. Reports that write themselves.

The parts of your business that leak money while nobody's looking: the lead that waits until morning, the call that goes to voicemail, the report that takes a day to build. Wired up, checked, running.

  • Speed-to-lead follow-up by text and email, with a human handoff
  • Missed-call text-back and after-hours intake
  • Weekly reporting assembled from ads, analytics, and your CRM

Best fit: you get leads today and some of them go cold before anyone answers.

See what gets automated
04 — Fractional head of growth

All of it, run from inside your company.

For owner-led companies past $2M that have outgrown vendors and aren't ready to hire a full-time VP of Marketing. I sit inside the business, lock the strategy, run the channels, manage the team and the vendors, and report to you on one page.

  • Positioning, offer, and messaging locked first, so every channel inherits them
  • Digital advertising, SEO and AI search, and automation run as one plan
  • A weekly number you can trust, and a monthly operating review
  • A few seats at a time, and it starts with a conversation

Best fit: you want one person accountable for the number, not three vendors pointing at each other.

How the seat works

Not sure which one? Call 315.430.0782 and I'll tell you in ten minutes, including if the answer is "none of them yet."

Numbers first. Narrative second.

452%
3-year growth
Rebuilt the pipeline. Inc. 5000 twice.

DevReady. Patent-pending B2B lead process, Inc. Regionals twice, Colorado Companies to Watch.

363%
Organic traffic in 60 days
A metadata rewrite did what new content couldn't.

Finance client, up against the IRS, Fidelity, and Forbes. Read the case study →

300M
Impressions delivered
Sixteen accounts at once, across New York.

Mooney Marketing Group. Paid media set up, launched, and optimized for local and regional businesses.

Start with a free audit. Decide after.

Send me your website. Within 24 hours you get a written audit of your marketing by email, and it ends with which of the four solutions I'd start with and why. No call to sit through, no sales sequence afterwards.

Competitor ad activity
Who's bidding on your terms, what they're running, and where they're exposed.
Search and AI visibility
Where you rank, where you don't, and whether AI engines name you when buyers ask.
Lead-handling check
How long a web lead or a missed call waits before anyone answers.
Spend-leak list
Where budget is bleeding, ranked by what to fix first and what each fix is worth.

Recent audits went to a pest control company, a roofer, a plumber, a DTC supplement brand, and a limo and party bus service.

Here's how it starts.

  1. You send your website.

    Four fields. A written audit lands in your inbox within 24 hours, and it costs nothing.

  2. We talk, if you want to.

    Thirty minutes on what I found and which solution I'd start with. If the audit is all you needed, keep it.

  3. I run it, month to month.

    Your accounts and your data, a fee you've seen in writing, and you can leave whenever it stops paying for itself.

Looking for the fractional seat instead? See how that engagement works or start a conversation.

Call Bob Get my free audit