The long versions. Built to be used, not skimmed.
Each guide is the working document I'd hand a client: the method, the templates, the copy-paste pieces, and the order to do things in. Start with the playbook, then take the one that matches your situation. If you'd rather have it done, every guide has a form where I'll run the check on your company for free.
ChatGPT is wrong about your business. Here's how to fix it.
The wrong address, the old phone number, a service you don't offer, a former partner named as the owner. Where the engines got it, the one-page fact sheet that ends it, and the correction steps for each engine.
Read the guide →Schema markup for AI search and Google: the six types a service business needs.
What schema does and doesn't do in 2026, the six types a service business actually needs, copy-paste JSON-LD for a law firm, a roofer and an advisor, and the mistakes that get it ignored.
Read the guide →Are you paying Google for clicks you already rank for?
The Paid & organic report that shows the overlap in thirty minutes, how to bucket the queries, Google's own incrementality numbers by organic rank, the holdout test for brand bidding, and the rule for moving budget to SEO.
Read the guide →AI search for law firms: why the engines name the other firm, and the 12-point fix list.
How the engines pick which firm to name, the ten prompts to run on your practice areas, the twelve fixes that separate the named firms from the rest, the advertising-rules caveats, and a 30-day plan.
Read the guide →AI search for home services: how homeowners ask ChatGPT for a contractor, and how to be the one it names.
The prompts homeowners type, what the engines check before naming a contractor, the ten prompts to run on your own company, the fixes in order, and how it fits with Local Services Ads and the phone.
Read the guide →Which one should I write next?
Tell me the question you keep getting asked by prospects, or the thing an agency keeps proposing that you can't evaluate. If enough owners ask the same thing, it becomes the next guide, and you get the draft first.
Send the question →Want it done
instead of read?
The free SEO audit runs your buyers' prompts across four AI engines, checks your facts against each other, and ranks what to fix first. Written, emailed within 24 hours, no call required.
Get my free audit →Or call 315.430.0782.